User Research

UX & UI Design Case Study

Goal: Identify usability and accessibility issues and improve the overall experience for customers through user-centered design.

Link: Phoenix Contact

Client

Phoenix Contact

Role

UX/UI Designer

Date

2022 - 2024

Location

Bielefeld, Germany

Figma

Axure XP

Jira

Miro

User Research & Insights

I conducted comprehensive user research to better understand user needs, pain points, and behaviors. The insights gathered from interviews and observations were translated into actionable recommendations that directly informed design decisions.

Persona Development

I created and refined personas to represent key user segments. These personas helped ensure that design solutions were aligned with real user goals, challenges, and workflows throughout the project.

Wireframing & Prototyping

I developed wireframes, mockups, and interactive prototypes to bring design ideas to life. Through iterative testing and user feedback, I refined the designs to ensure they were intuitive and effective. My focus was on balancing usability, aesthetics, and functionality while optimizing for efficiency.

Accessibility & Inclusive Design

Accessibility was a priority from the start. I followed best practices for color contrast, typography, and interactive elements to ensure that the design was inclusive and usable for all. I also made sure the design complied with relevant accessibility standards.

B2B UX Design Experience

This project took place in a B2B environment, where I learned to design solutions that supported both business objectives and user needs. I gained valuable experience in navigating stakeholder expectations while staying true to user-centered design principles.

UX Principles & Professional Growth

Throughout the project, I strengthened my skills across the full UX process—from research to prototyping. I deepened my understanding of how to create experiences that are not only functional and accessible but also visually appealing and user-friendly.