Research Study Poster

UX & Product Design Case Study

Goal: Design a visually appealing poster that effectively communicates the details of the research study.

Client: University of Hamburg

Role: Bachelor student

Date: January 2024

Location: Hamburg, Germany

Link: The uncanny valley effect and immune activation in virtual reality

Figma

Clear & Intuitive Layout

I created a structured layout with a strong visual hierarchy to guide the reader’s eye. Well-spaced subheadings were used to enhance readability and make the flyer easy to scan.

Visual Theme Alignment

To reflect the focus of the study, I featured an image of a VR headset. A warm orange gradient was used to convey energy and draw attention to the participation incentive, creating visual contrast and interest.

Accessibility & Readability

I chose high-contrast colors and modern, legible fonts to improve readability. The text was carefully spaced to maintain clarity and avoid overwhelming the viewer.

Seamless Registration & Engagement

A prominently placed QR code made it quick and easy for participants to sign up, encouraging immediate engagement.

Consistent & Professional Aesthetic

By using a cohesive color scheme, a grid-based structure, and applying core UX principles, I achieved a polished and professional print design that felt both inviting and informative.